Lesson 3

Week 3: SEO and Content Marketing

Subject:

• On-Page SEO: Uses the blog itself to display the title code, Meta, H1 user
• Off-page : Backlink example
• Keyword Tools: Google Keyword Planner, UberGged Demo
• Blogging: Structure of a blog with high performance

Introduction: SEO and material – digital marketing power pairs

Imagine writing the best blog in the world – but no one reads it.

Or create a fantastic website, but Google is ignoring it.

This is the place where SEO and material marketing come; they are powerful. Together they are invincible. The material provides value to the public; SEO ensures that they find it.

This week you will learn how to write rank, how to structure a supporter as a blog, and how to use a strategist as an SEO tool – not just a beginning.

SEO ​​on the page: Create each word count (for readers and Google)

The SEO search engine on the page has the art of optimizing each page or posting on your site to rank higher.

We don’t just throw keywords – we design materials that help both humans and search engines understand your topic.

Real blog distribution – what does that mean?

Let’s take a real blog and look for the necessary things:

Title brand (what is displayed on Google):

• Best format: “[year] [to do something]—tips + tools.”
• Example: “How to build an individual brand in 2025 – a starting guide.”

Metadata details (appear under the title of search):

• Objective: Fight, sell, and invite clicked.
• Example: “Search for 7 proven steps to create your individual brand online, draw followers, and increase your business in 2025.”

H1 Tag (main blog title on the page):

• Rules: Just one H1 per page. This tells Google what this page is.
• Subscription (H2, H3): Break the material into clear, shimmering parts.
• Internal links: Link to your own content (e.g., “on the product or service page from a blog).
• Image All Lesson: Each image must have a descriptive tag. Google “can see,” so help read it.
• Pro Tip: Use devices like YOST SEO (WordPress) to get visual indicators on the page’s SEO performance.

Keyword tools: DoNot just guess – know what people find

Choosing the right keywords is like choosing the right way to open a store. No traffic = no result.

 2 should know that the equipment:

1. Google Keyword Planner

•  Google found in ads
• Keywords help you see volume, competition, trends
• Great to find “intentions” (which user really looks at?)

2. Undersuged by Neil Patel

• Free (with limited findings)
• Keywords reflect difficulties, related tips and content ideas

“Pro Tip: Don’t always go for the keywords with the highest volume. Go for people with moderate competition and clear intentions.”

Blogging that performs: Structure + Strategy

A high-executive blog is not just a word on a page-it’s a mini-action. It should be attracted, hooked, educated, and changed.

Right blog structure:

1. Attractive title (use words + keywords)
2. Introductory paragraph

• Spark curiosity
• Show sympathy
• Praise a solution
• Subscription with price (use H₂S and H₃)

3. Actionable material (list, how-TOS, tips)
4. Internal 5. Call links (guide for other support blogs/pages)

     5. Call for action

6. Take membership for more.”

SEO Writing: Ranking Arts without Looking Like a Robot

Writing for SEO means stuffing keywords into your post doesn’t look like AI since 2001.

Today, all this is about balance.

Focus area:

• LayCover: Use short paragraphs, bullet points, bold highlights
• Keyword placement:
• Topic
• First 100 words
• Subdivision

Of course in body text

• Tone: at the same time, assistant, ready
• Avoid keyword stuffing: Google knows when you try hard.

 YOST SEO Plugin (for WordPress users):

Yost Czech:

1. Tryout
2. Sentence length
3. Article structure
4. Karmavachya
5. Meta description and title length

Remember: SEO writing is about being searchable and readable. Never without another.