Lesson 2

 Week 2: Marketing of social media (SMM)

Subject:

Platform insight: The role of each (LinkedIn = B2B; Insta = Visual; FB = Community).

Business Page Setup: Basics of Branding (Cover Image, CTA).

Material Calendar: Plan 7-Day Calendar.

Paid ads: Basic advertising structure (audience goals).

Matrix: What really matters – against engagement.

Introduction: Why is no social media no longer optional

Let’s get one thing straight: if your business is not on social media, you’re invisible.

Whether you sell hands-on candles or offer B2B counseling, social media is held for negotiations. People are browsing entertainment, inspiration, and information – and in the middle, they search for new brands, make decisions, and click on “Buy now.”

But it was not cut off by showing randomly. You need a strategy, not just a profile.

This week we will not only learn how social media works – we will learn to work for you.

 Platform Insights: Choose the right arena for the right game

LinkedIn: Boardroom in your pocket

LinkedIn is not a place for memes or dance trends – it is a coffee shop where CEOs and industry experts network.

Best for: B2B services, recruitment, idea manager, advisor

The content that works: case studies, industry trends, leadership management, thinking choices

“It’s not about selling on LinkedIn-it’s about the situation even because when they are ready to buy, they are about positioning themselves.”

Instagram: Roller–stopping visual experience

Instagram is the place where the style meets the fabric. You can’t just post a product shot and expect magic – you need a story and personality.

Best for: Brands with a visual product or lifestyle appeal—fashion, food, welfare, events

Materials that work: Stories with wheels, product training, engagement stickers, shindola

“Instagram is the magazine of your brand. Each post is a page. Each story is a call.”

 Facebook: Still relevant, still powerful

Despite the jokes, Facebook is still big, especially if the audience is 30+ or ​​socially centered.

Best for: Local business, service provider, ala Community

Materials that work: group discussion, Facebook Live, admirer, long updates

“If Instagram is noticed, Facebook creates relationships.”

 Business Page Setup: Build your digital first impression

Creating a business page is like installing the store window. It should look polished, inviting, and reliable at first glance.

Mandatory:

Profile image: Use a pure logo or professional image

Tire Image: Make it marked and use it to market or highlight your mission

About/Bio Go to this point – what do you do, and why should people care?

Call-to-action button: This is where you guide them- now book, learn more, contact us

“Every detail on your profile should answer this question: ‘Why you?”

Ingredients Calendar: Stop estimating. Start the plan.

If you add wings to your post, there is a possibility that you will waste your time.

A content calendar: “What am I posting today?” And it ensures that your content on purpose is strategic and consistent.

 Paid Advertising 101: 

Use smart, not just use more

The ads paid on social media are powerful – if they are correct. But they are not shortcuts. The goal is not to buy attention; it is to target the right people with the right message.

What is a good advertisement here?

• Clear goal: Do you want traffic? Sale? Message? Start with the end in mind.
• Defined audience: Facebook and Instagram allow you to get laser-specific—use that power!
• Roll stop visuals: If it does not prevent roll in the first second, it will be lost.
• Small, panco copy: You have 3 seconds – count it.

  “The best ads don’t look like ads – they look like a solution.”