Week 1: Fundamentals of Digital Marketing

Subjects:

Introduction: Why digital marketing is successful in 2025 (e.g., Zomato’s online expansion)

Types: SEO, SEM, SMM, Email, Affiliate—brief overview

Customer Journey: Awareness to conversion journey with real funnel images

Tools: Google Tools Overview, Canva, Mailchimp, WordPress with real-time use-cases

Week 1: Fundamentals of Digital Marketing

Introduction

“Welcome to Week 1 of your studies in digital marketing!”

 Marketing has entirely transformed from the traditional method to being digitally oriented. We will learn this week what digital marketing is, how digital marketing differs from traditional marketing, various types of digital marketing, and how businesses leverage tools and strategies to gain and retain customers.

By the end of this week, you’ll know the main pillars of digital marketing and what tools the professionals use on a daily basis. And you’ll know how the customer journey influences marketing campaigns and plans.

1. What is digital marketing?

Digital marketing is the art and science of advertising products, services, or brands through digital channels, platforms, and technologies to reach potential customers. It is a regular category that uses the Internet, mobile, social media, search engines, email, and other digital media to reach people in a goal-oriented, average, and scalable way. Unlike the marketing of old school marketing or TV advertising, digital marketing lives and dies on the ability to be data-informed, interactive, and responsible in real time. It’s about reaching those where they are: online, swiping, searching, or consuming materials.

Basically, digital marketing is about conditions. This is not about destroying ads on consumers; it’s about making messages that resonate, answer questions, or give happiness. Think of a local coffee shop that wants to draw caffeine aficionados in the neighborhood. Instead of distributing flying people, they can publish a Drool-Rage fladder on Instagram, posting an ad on Google. Ask for “coffee Mera” or a discount code for customers or repeat customers. There is digital marketing at work – purposefully invented and intimate.

Blog—https://admin.jioskill.com/complete-guide-on-digital-marketing-for-2025/

Why It Matters

Reach: Worldwide access to the market

Low-cost: Generally less expensive than traditional methods

Measurable: Real-time data and analytics

Targeted: Highly specific targeting of audience

Digital marketing is essential to companies of any size today. Whether you’re promoting a local bakery or a multinational software firm, digital marketing lets you target your intended customers in a scalable, quantifiable way.

2. Types of digital marketing

There are numerous forms of digital marketing, each with a differing function and customer. Here is the list:

SEO (Search Engine Optimization)

Search Engine Adaptation (SEO) search engine like Google, Bing or Yahoo is the process of customizing a website to rank high on results pages (SERP), mainly to drive traffic. When people detect conditions related to your business, products, or services, it’s about making your site more visible. Think about your site as a setting to speak the search engine language when you give value to users.

How SEO works

Search engines use algorithms for searching, indexing, and ranking sites based on relevance and quality for specific search questions. SEO involves adjusting your site with these algorithms through a mixture of technical, material, and authority-building strategies. If you run a local cafe, the goal is to look high in the results of relevant keywords, such as “coffee shop in Seattle.”

Large components of SEO

SEO is a three-foot stool: technical, in the room, and off-site. Here’s a breakdown:

Technical SEO: This discovery is a back-to-back work to secure engines that can effectively crawl and index your site. This includes:
Website speed: Fast sites rank better. Google PageSpeed Insight as a tool load helps to customize time.
Mobile-friendly: With most of the phone finds, your site should be responsive.
Croce: Pure website structure, an appropriate sitemap, and robot .txt files help the search engine to navigate your site.
Security: HTTPS is important for user chairs and ranking signals.
Structured data: Schema Markup Search helps the engine understand your content and enables rich snippets, such as star assessments, in results.

On-Page SEO:

It focuses on customizing individual pages to rank for specific keywords. Large items include

Keywords: Research and use on relevant conditions of the audience (e.g., discovered for “vegetarian dishes” for a food blog). Tools such as Ahrefs or Semrush can identify keywords with high evidence.

Quality of content: Valuable, attractive material – blog posts, videos, or guides—that responds to the user’s intentions. For example, a broad guide about “How to Bake Sordeo” can attract bakers.
Title code and meta-information: Creating hypnotic, keyword-rich titles and details that encourage clicks.

Title and structure: Use H1, H2, etc. to remove the material clearly.

Internal link: Add the respective pages of your site to improve navigation and authority.

Off-page SEO: This is about the creation of the site’s reputation and rights, mainly through

Backlink: Links from iconic places indicate reliability. For example, a food blog improves your bakery recipe reliability.

Social signal: Not a direct ranking factor; parts of platforms that X can increase visibility.

Local SEO: For companies with physical places, it is important to optimize Google Business Profiles and serve local quotes (mentioned to directors such as Yelp).

SEM (Search Engine Marketing)

Refers to remunerated search engine advertising, e.g., Google Ads.

Its immediate results compared to SEO

Includes pay-per-click (PPC) and display ads

SMM (Social Media Marketing)

Uses the platforms of Facebook, Instagram, LinkedIn, and TikTok to market content and interact with audiences.

Organic posting + paid social ads

Influencer collaborations

Email Marketing

Targeted sending of emails to customers and leads. It is one of the cheapest customer relationship nurturing methods.

Campaigns: newsletters, promotions, onboarding

Tools: Mailchimp, Constant Contact

Affiliate Marketing

Working together with other individuals or businesses to sell your goods. They earn a commission per sale they achieve.

Prevalent in eCommerce and online services

Tools: ShareASale, Amazon Associates

4. Customer Journey & Marketing Funnel

Understanding the customer journey in creating effective marketing strategies is essential. The journey is generally represented as a funnel:

Marketing Funnel Phases

Awareness—The customer is aware of your product/service.

Consideration—They start comparing and seeking alternatives.

Conversion—They purchase something or make some sort of pivotal move.

Retention—You work to keep them and make them loyal.

Advocacy—They become your brand’s advocates.

Each stage requires varying content, media, and approaches. For example:

Awareness: Social media ads, Blog posts

Discussion: Product comparisons, case studies

Conversion: Discounts, product demonstrations

Retention: Reward schemes, email reminders

Advocacy: Referral incentives, testimonials

5. Digital Marketing Tools Overview

Online marketers employ a pool of tools to create, execute, and monitor their campaigns. These are some of the basics:

Google Tools

1. Google Analytics—Observe how users are interacting with your web page.
2. Google Ads—Construct search and display ads. Google Search Console—Monitor and maximize SEO performance. 
3. Canva

Canva An easy-to-use design tool for creating social media updates, flyers, presentations, and other materials — no graphic design expertise required. 

4. WordPress

WordPress is a popular content management system (CMS) for developing websites and blogs. Extremely customizable and search engine optimization (SEO) friendly.

5. Mailchimp

Mailchimp An email marketing tool that allows you to compose emails, monitor contact lists, and automate email campaigns. Each of the tools finds its place in the digital marketing landscape, assisting marketers in streamlining efforts and maximizing results.