Lesson 4

Week 4: E-Post Marketing, Analysis and Campaign Strategy

Subject:

• E -Postal equipment: Mailchimp, Convertkit Basics
• Privatization: How does Amazon use partition
• Analytics: Introduction to GA4 Dashboard – Walkthrough on Traffic, Bounce Rate
• Campaign strategy: Mix SEO Blog + Insta Post + email explosion
• Matrix: Define and track campaign KPI

Week 4: E-Post Marketing, Analysis and Campaign Strategy

Be personal. Be strategic. Data inspection.

Introduction:

Why e -post is still rules in DMS and Reels World

Let’s realize it: E-post may not be shiny or fashionable, but it changes. It is direct, personal, and powerful. And best? You own your email list algorithm changes, no random shadow, no pay-to-game.

• This week we will cover:
• How to start an e -mail campaign going down in spam
• How to Track if your strategy really works
• To create a multi-platform campaign
• How to Track if your strategy really works

To create a multi-platform campaign

 E – Postal Equipment 101: Mailchimp, Convertkit and more

When you start marketing email, the tool can make or break your power by your choice. Let’s compare two of the most popular early-friendly platforms:

 MailChimp: Great for beginners and visual thinkers

• Drag-and-drop Email builder
• PrePreconstructed template
• Free plan (for 500 customers)
• Easy Automation (e.g.Welcome e -post, abandoned car)

Perfect for: Small Business, Visual Brand, Basic Automation

Convertkit: Great for creators and fragmented lists

• More powerful tagging and division
• Ideal for selling courses, digital products, newspapers
• Cleaner, text-based email (better for delivery)

Perfect for: coach, creators, writer, lashes who want control

Tip: Start easily. Use a basic reception series (3 e-mail messages) and test from there.

 Privatization = new standard

No one will feel so “just a customer too.” This is where the division comes. The higher the content, the better.

 Amazon’s game book: Smart segmentation in action

Have you ever noticed that Amazon recommends products you really need? This is partition in action.

Example:

If someone buys a baby diaper, Amazon does not send them random offers. They send:

• Wipes
• Formula
• Baby strollers

Methods you can segment:

• After behavior (clicked on a link, opened an e -post)
• From the purchase (what they bought, how many times)
• Of interest (show a lead)? Show the related material.
• Of platform (new lead vs. loyal customers)

 Tip: Even the basic personalities like “Hey Sara” perform better than generic explosions.

 Analysis: Understand GA4 without cross aid

Google Analytics 4 (GA4) may look like a spaceship dashboard at first, but it’s very powerful once you know where to look.

 GA4 Basic you should track:

1. Traffic source

Where do visitors come from? (SEO, social, e -post)

2. BOUNCE RATE / ENGAGEMENT RATE

Do people immediately live or go?

3. upper side

What content performs best? Adapt these people further.

4. Conversion

Track activities: buy, registration, and contact form submission.

Example use case:

You have sent an email connection from just one blog post. You can check with GA4:

• Clicked people on e-mail?
• Did he read Since Scroll?
• Did they convert or leave?

Tip: Use UTM on your link (e.g.,?

1. Promotional strategy: MIX channels, not compete

Marketing is most powerful when it works together.

How to run a mini-channel campaign here:

2. Mix SEO, Instagram, and e-post for a message:

Example : You are launching a new skin care product

3. Blog Post (SEO):

“How to Select the Right Serum for Your Type” – Adap for the keyword; add the product CTAS

4. Instagram reels/posts:

Back views, using admirers, short how-with videos

E-Post explosion:

• Theme: “Find the correct serum – depending on skin type.”
• Inside: Link for blog, especially suggestions, admiration snip

Tracks in GA4:

• Use UTM to see which channel brought traffic and which one changed
• Tip: Repetition is not annoying if it is strategic. People need to listen to your message 5-7 times before they work.